The luxury strategy kapferer pdf download

Noël Kapferer. – 4th ed. p. cm. Includes bibliographical references and index. ISBN-13: Luxury, brand and griffe 95; Service brands 103; Brand and nature: fresh produce 106; Choosing the appropriate branding strategy 372; New trends in branding strategies 376; downloaded, the cost of transport and stocking 

'The Luxury Strategy' is het standaardwerk over de essentie van de strategie voor luxeproducten. Deze strategie vereist een grondige kennis van de unieke (en 

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20 Sep 2015 All this is detailed in The Luxury Strategy, the book that I co-authored with Jean-Noël Kapferer, based on my own experience with Louis Vuitton-